[PDF][PDF] Consumer shopping motive identification: study of webrooming vs. showrooming
M Olearova, B Gavurova, R Bacik - Marketing i menedžment innovacij, 2022 - zbw.eu
Although several researchers have already addressed the issue of channel preferences, the
issue of webrooming and showrooming is still insufficiently researched. Therefore, based on …
issue of webrooming and showrooming is still insufficiently researched. Therefore, based on …
Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation
M Thongmak - … Journal of Internet Marketing and Advertising, 2022 - inderscienceonline.com
Strategies for brand community engagement have been lagging behind the social media
growth. This paper thus attempts to understand the effects of content types on brand …
growth. This paper thus attempts to understand the effects of content types on brand …
[PDF][PDF] Services delivery in budget hotels for customer satisfaction and loyalty
K Zielińska, R Bačík - Global Journal of Entrepreneurship and …, 2020 - gjem.press
This research aimed to investigate the management of services delivery in budget hotels for
customer satisfaction and loyalty under comparison for Poland & Slovakia. The study novelty …
customer satisfaction and loyalty under comparison for Poland & Slovakia. The study novelty …
Enhancing Customer Engagement on the Companies' Facebook Pages in the Fuel Retail Sector
M Cepel, A Kotaskova, I Brezina - European …, 2023 - papers.academic-conferences.org
Social networks change the way how companies conduct their marketing activities. Potential
customers become part of companies' marketing activities instead of just being passive …
customers become part of companies' marketing activities instead of just being passive …
Enhancing Customer Engagement on Business Facebook Pages in the Fuel Retail Sector
M Cepel, A Kotaskova, I Brezina - ECIE 2023 18th European …, 2023 - books.google.com
Social networks change the way how companies conduct their marketing activities. Potential
customers become part of companies' marketing activities instead of just being passive …
customers become part of companies' marketing activities instead of just being passive …