Logos as a visual cue can help firms communicate their unique identities and capture
consumers' attention. Despite the importance and prevalent use of logos, the logo literature …

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the
principles and practice of marketing as they are increasingly being applied in the global …

This study develops the AIEDA tourism advertising effects model and examines this model
by tourism destination types and advertising formats in a field experiment. The AIEDA model …

In a tourism context, visual copy is an important element of print advertisements. More
specifically, pictures have a significant influence on the destination attraction value and visit …

This study used an experimental approach to examine the influence of message framing
and source credibility on potential hotel customers' attitudes, behavioral intentions, attention …

Purpose This study assessed the effect of photo themes to facilitate social media user
engagement in Facebook brand pages and emphasized the important role of designing …

The purpose of the study is to examine the use of green advertising in the convention
industry. More specifically, the study involved investigating the role of message types …

Personal data and information collected online by companies can be used to design and
personalise advisements. This chapter extends existing research into the online behavioural …

The participation of persons with a disability (PWDs) in tourism has received growing
academic interest in recent years. This paper contributes to a reflection on how accessible …

This study aims to broaden knowledge about the effects of green (environmentally
responsible) advertising images on consumer behavior in the context of the hotel industry. A …