This report provides Association of College and Research Libraries (ACRL) leaders and the
academic community with a clear view of the current state of the literature on value of …

In some, but not all, contexts, respondents to stated preference valuation studies state a
willingness to pay (WTP) higher than what lab or field experiments indicate is the actual …

The presence of hypothetical bias (HB) associated with stated preference methods has
garnered frequent attention in the broad literature trying to describe and understand human …

The process of user-centered innovation: how it can benefit both users and manufacturers
and how its emergence will bring changes in business models and in public policy …

Individuals are widely believed to overstate their economic valuation of a good by a factor of
two or three. This paper reports the results of a meta-analysis of hypothetical bias in 28 …

Preferences elicited in hypothetical settings have recently come underscrutiny, causing
estimates from the contingent valuation method to bechallenged due to perceived`` …

While planning and management of urban green space (UGS) remain primarily driven by
policymakers and expert knowledge, increasing attention has been paid to the general …

This paper assesses consumers' willingness to pay (WTP) for organic chicken using a
choice experiment. Specifically, we examined consumers' WTP for a general organic label …

An experiment was designed to account for intention-behavior discrepancies by applying
the theory of planned behavior to contingent valuation. College students (N= 160) voted in …

Manufacturers customarily provide only a few product variants to address the average needs
of users in the major segments of markets they serve. When user needs are highly …