Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
Reality‐enhancing technologies such as augmented reality and virtual reality are rapidly
becoming a part of everyday life. Seizing this moment, we set out a research agenda for …
becoming a part of everyday life. Seizing this moment, we set out a research agenda for …
Augmented reality in marketing: Conceptualization and systematic review
This systematic review of the literature focuses on the use of AR and its impacts in the
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse
The Metaverse has the potential to form the next pervasive computing archetype that can
transform many aspects of work and life at a societal level. Despite the many forecasted …
transform many aspects of work and life at a societal level. Despite the many forecasted …
AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement
Artificial intelligence (AI) technology has vastly reshaped user experiences on social media.
AI-powered social media use and its outcomes largely depend on how users collaborate …
AI-powered social media use and its outcomes largely depend on how users collaborate …
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type
Y Zhang, Z Shao, J Zhang, B Wu… - Journal of Research in …, 2024 - emerald.com
Purpose Facilitated by image retouch tools, social media influencers can digitally enhance
their self-image in product recommendation posts. This paper proposes that image …
their self-image in product recommendation posts. This paper proposes that image …
[HTML][HTML] The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality
Augmented Reality (AR) is an emerging concept that impacts many disciplines, such as
business, marketing, tourism, gaming, human–computer interaction, and manufacturing …
business, marketing, tourism, gaming, human–computer interaction, and manufacturing …
[HTML][HTML] ARvolution: Decoding consumer motivation and value dimensions in augmented reality
CD Schultz, H Kumar - Journal of Retailing and Consumer Services, 2024 - Elsevier
Recent technological advancements, notably in augmented reality (AR), have disrupted the
marketing landscape, arousing interest in immersive experiences for consumers. In …
marketing landscape, arousing interest in immersive experiences for consumers. In …
One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction
HR Marriott, V Pitardi - Psychology & marketing, 2024 - Wiley Online Library
Although technology advancements provide opportunities for social interactions, reports
show that people have never felt so alone and are increasingly adopting AI friendship and …
show that people have never felt so alone and are increasingly adopting AI friendship and …
[HTML][HTML] An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead
The field of augmented reality (AR) and human behavior emerged when Azuma et al.(2001)
refined the term augmented reality in 2001. Research on the topic has grown steadily in the …
refined the term augmented reality in 2001. Research on the topic has grown steadily in the …
[HTML][HTML] More than meets the eye: In-store retail experiences with augmented reality smart glasses
Augmented reality smart glasses (ARSGs) promise to enhance consumer experiences and
decision-making when deployed as in-store retail technologies. However, research to date …
decision-making when deployed as in-store retail technologies. However, research to date …