The paramount importance for mobile retailers, expecting higher sales and cost savings is
customer retention. Though previous studies have explored various nuances of customer …

This paper identifies the attitudes and key determinants of Millennials' online shopping
behavior in Montenegro. An empirical survey was conducted in Montenegro on the sample …

The goal of this research is to segment Generation Y female online shoppers according to
their psychographic, demographic, and behavioral characteristics. Data were collected from …

It is an opportune time to reflect on the progress of service failure and service recovery in the
field of service marketing, specifically with a focus on perceived justice. Over the past three …

Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

Facing immense competition, retailers across the globe are experiencing reduction in their
customer loyalty. This decreasing trend is even more observable in the superstore retailing …

The study examines the effect of price perception and price appearance on Gen Y's
repurchase intention towards snack products of small and medium-sized enterprises …

The study aims to identify the factors affecting consumers' intention to repurchase organic
tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism …

Research on complaint management has been substantially growing over the last few years.
Firms have started to realize the importance of complaint management as defensive …

Purpose This study seeks to examine the impact of mobile service experience on trust of
elderly consumers in their financial institution and assess whether age (55–64 years vs 65+ …