COVID-19 pandemic has been threatening the sustainability of companies in Indonesia.
Various policies and restrictions have caused a significant decline in sales and led to …

Capitalizing on the evolutionary and multi-dimensional character of internal marketing (IM),
this study adds two new factors: informational justice and developmental opportunities, to IM …

This journal article investigates the moderating role of green innovation in the relationship
between sustainability strategies and firm performance within the manufacturing sector in …

Internal marketing strategies in United Arab Emirates higher education | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Abstract Research on Corporate Social Responsibility (CSR) is not new but relatively very
few researches have been focused on the influence of CSR on the organizational …

This Study aims to explain the relationship between E-marketing Orientations on E-business
Strategy, considering E-trust as a Mediator. The study is built upon the positivism philosophy …

The objective of the study was to determine the extent to which market orientation (MO) is
related to university performance. The study was based on 212 respondents from private …

Abstract Market Orientation and Customer Experience are both constructs that belong to the
world of business. It has now become necessary for universities to also embrace these …

This study makes a comparison between a well-established tool for measuring market
orientation (MKTOR) with a new tool especially designed for measuring university …

The importance of higher education, as well as the increase in competition between higher
education institutions, actualizes the problem of integrating marketing elements into the …