The willingness to exert effort for reward is essential but comes at the cost of fatigue.
Theories suggest fatigue increases after both physical and cognitive exertion, subsequently …

Although mental effort is a frequently used term, it is poorly defined and understood.
Consequently, its usage is frequently loose and potentially misleading. In neuroscience …

Cost-inclusive research (CIR) uses observations, interviews, self-reports, and archival
records to collect data on the types, amounts, and monetary values of resources that make …

One of the ways to solve the world's poverty problem is by effectively marketing poverty-
alleviating products. Some studies show that point rewards can increase consumer …

Abstract Ratings of Perceived Exertion (RPE) are frequently used to prescribe exercise
intensity. A central assumption of using RPE scales is that the subjective perception of effort …

Many decisions we face daily entail deliberation about how to coordinate resources shared
between multiple, competing goals. When time permits, people appear to approach these …

Introduction Recent research has emphasized that achievement motivation is context-
sensitive and varies within individual students. Ubiquitous temporal landmarks such as …

Bouts of exercise have a substantial affective influence, which can impact performance and
adherence through training programs. Yet, both the level of effort exertion and affective state …

The now-classic goal-gradient hypothesis posits that organisms increase effort expenditure
as a function of their proximity to a goal. Despite nearly a century having passed since its …

It is well known that people will exert effort on a task if sufficiently motivated, but how they
distribute these efforts across different strategies (eg, efficiency vs. caution) remains …