In response to the limitations of manual ad creation, significant research has been
conducted in the field of automatic ad text generation (ATG). However, the lack of …

How will generative AI pay for itself? Unless charging users for access, selling advertising is
the only alternative. Especially in the multi-billion dollar web search market with ads as the …

Natural language generation methods have emerged as effective tools to help advertisers
increase the number of online advertisements they produce. This survey entails a review of …

Commercial conversational search engines need a business model. Since advertising is the
main source of revenue for “traditional” ten-blue-links web search, ads are not an unlikely …

This survey examines the transformative impact of Large Language Models (LLMs) and AI-
driven systems across three critical and interconnected business domains: Finance …

This paper focuses on automatically generating the text of an ad, and the goal is that the
generated text can capture user interest for achieving higher click-through rate (CTR). We …

In response to the limitations of manual online ad production, significant research has been
conducted in the field of automatic ad text generation (ATG). However, comparing different …

Applying Large Language Models to Sponsored Search Advertising Page 1 Marketing Science
Institute Working Paper Series 2023 Report No. 23-136 Applying Large Language Models to …

Policy gradient (PG) is a reinforcement learning (RL) approach that optimizes a
parameterized policy model for an expected return using gradient ascent. Given a well …

Ad text generation is vital for automatic advertising in various fields through search engine
advertising (SEA) to avoid the cost problem caused by laborious human efforts for creating …