Currently, most traditional banks provide digital services and the government encourages
people to use cashless payments in their everyday life, particularly during the pandemic …

This study explores if, how and through what channels millennials' sustainability values
translate into action when it comes to fashion garments. By testing a research model on 448 …

Generation Y (consisting of individuals born between 1980-2000), is slowly becoming the
largest consumer segment in history, with a huge impact on the world economy, due to its …

Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

Abstract Ever since Veblen and Simmel, luxury has been synonymous with conspicuous
consumption. In this conceptual paper we demonstrate the rise of inconspicuous …

In-depth knowledge of sustainable food consumption behavior regarding university
students, and especially the younger ones, reveals tendencies of the worlds' sustainable …

The market for second‐hand luxury products is growing and the variety of available sales
channels has increased; consumers can buy second‐hand luxury goods not only from brick …

This study develops and validates a new, personal characteristics and peer influence based
perspective on e-loyalty formation among millennial customers. Deviating from existing …

It is generally known that status consumption fulfils the hedonic needs of luxury goods
consumers; affective response generated from the purchase behavior of luxury goods is …

One of the pathways to sustainable food consumption behaviour is the purchase and
consumption of organic food products. This paper offers insights into the behaviour …