[HTML][HTML] Improving PLS-SEM use for business marketing research
P Guenther, M Guenther, CM Ringle… - Industrial Marketing …, 2023 - Elsevier
A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …
decades and more shows that these studies not only used partial least squares structural …
PLS-SEM's most wanted guidance
Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …
attention from both methodological and applied researchers in various disciplines–also in …
Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example
Partial least squares structural equation modeling (PLS-SEM) is an alternative method to the
historically more commonly used covariance-based SEM (CB-SEM) when analyzing the …
historically more commonly used covariance-based SEM (CB-SEM) when analyzing the …
[HTML][HTML] A perspective on using partial least squares structural equation modelling in data articles
This perspective article on using partial least squares structural equation modelling (PLS-
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
[HTML][HTML] Transforming consumers' intention to purchase green products: Role of social media
This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …
observe how social media marketing (SMM) and social media usage (SMU) actively …
[HTML][HTML] CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
This study compares the two widely used methods of Structural Equation Modeling (SEM):
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT
Purpose Researchers often stress the predictive goals of their partial least squares structural
equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical …
equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical …
Harnessing digital issue in adopting metaverse technology in higher education institutions: Evidence from the United Arab Emirates
F Shwedeh - International Journal of Data and Network …, 2024 - m.growingscience.com
This study delves into the intricate landscape of metaverse technology adoption within
higher education institutions in the UAE, investigating the multifaceted interplay of …
higher education institutions in the UAE, investigating the multifaceted interplay of …
E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions
AS Al-Adwan, MM Al-Debei, YK Dwivedi - Technology in Society, 2022 - Elsevier
This study proposes and empirically tests a contextualized model for investigating
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …