Analyzing healthcare and wellness products' Quality embedded in online customer reviews: Assessment with a hybrid fuzzy LMAW and fermatean fuzzy WASPAS …

Ç Sıcakyüz - Sustainability, 2023 - mdpi.com
With the high impetus in global digitization, online shopping (OS) is anticipated to increase
further in the near future. Contrary to this anticipation, however, recent studies have …

Assessing the kid's behaviour with factors of social media advertising: DEMATEL application

D Bandil, V Agrawal, RP Mohanty - Journal of Advances in …, 2023 - emerald.com
Purpose Kids get exposed to advertising on social media platforms when they visit them to
perform various goals. The purpose of this study is to find out the factors which affect kids' …

Evaluation of digital marketing technologies with fuzzy linguistic MCDM methods

NQ Trung, NV Thanh - Axioms, 2022 - mdpi.com
Technology is becoming the tool that changes how people live every day, and the marketing
strategies of businesses are also gradually shifting to the industry 4.0 mindset of constant …

Is E-Trust a Driver of Sustainability? An Assessment of Turkish E-Commerce Sector with an Extended Intuitionistic Fuzzy ORESTE Approach

Ç Sıcakyüz, B Erdebilli - Sustainability, 2023 - mdpi.com
Due mainly to COVID-19 and the demanding work schedules of many individuals, online
purchasing sites have become indispensable. However, the dynamic online environment …

Applying a hybrid MCDM technique in warehouse management

I Ajripour - Vezetéstudomány-Budapest Management …, 2022 - unipub.lib.uni-corvinus.hu
The main goal of this study is to apply Multi-Criteria Decision Making (MCDM) in managing a
warehouse. One of the elements that could impact organization performance is warehouse …