Our subjective visual experiences involve complex interaction between our eyes, our brain,
and the surrounding world. It gives us the sense of sight, color, stereopsis, distance, pattern …

Neuromarketing has become an academic and commercial area of interest, as the
advancements in neural recording techniques and interpreting algorithms have made it an …

Purpose Graphs are widely used in the banking and finance domain to support consumers'
decision-making process, but subjects differ in their ability to understand them. This study …

Eye-tracking is a technology that gives researchers an unprecedented level of access to the
individual visual attention and the possibility of tracing different emotional and cognitive …

Purpose The purpose of this study is to understand how neuroscientific tools are used and
discussed in ongoing research on strategy in organizations. Design/methodology/approach …

Purpose This paper aims to analyze the effect of temporal experiences on the visualization
of advertising appeals in the banking sector. More specifically, this study investigates the …

Purpose In the European Union, the Undertakings for Collective Investment in Transferable
Securities Directive (UCITS IV) requires fund management companies to provide a Key …

Disclosure is used worldwide as a tool to increase transparency and help investors to make
their decisions, thus partially overcoming asymmetric information in financial markets. This …

When reading a financial disclosure document, subjects are faced with multiple information
cues and might simplify decisional complexity by relying on heuristics. This study explores …

Purpose This study investigates whether colors red or blue in financial disclosure
documents (Key Investor Information Documents–KIIDs) affect attention distribution toward …