Maintaining sustainable consumer behaviours is necessary for both mitigating
environmental problems and the success of sustainable businesses. However, to date, the …

This study aimed to investigate the effects of government support for the business survival of
SME restaurants in Indonesia. In this study, we analyzed the impact of government support …

Green marketing is currently one of the most powerful strategies in the corporate world as it
responds to a growing demand for green products. Therefore, this study aims to analyse the …

Environmental degradation and the rising popularity of healthy, sustainable diets have
increased public awareness of the importance of plant-based food (PBF). This creates …

Purpose Increasing demand for goods and services strains environmental sustainability,
driving interest in green products. Trust in these products is vital for adoption. Scholars have …

Purpose In the light of the UN's Sustainable Development Goals, it is imperative for firms to
adopt green practices. Green marketing is currently attracting the attention of people all over …

The market for green agricultural products has tremendous growth potential as the pressure
on resources and the environment increases and the safety of agricultural products is …

Purpose This study investigated the intention of carriers to switch to green vehicles in last-
mile delivery (GVLDs) in an emerging market. Design/methodology/approach A research …

Despite the rapid growth of sustainable innovations in bioplastics for packaging industries,
their diffusion into established markets has so far been hampered by ambiguous and …

The production and consumption of green food products have become hot topics in
marketing. Companies are implementing marketing strategies such as green perceived …