Journalists as radio advertising endorsers in news or talk radio stations
C Muela-Molina, JD Martín-Santana… - …, 2020 - journals.sagepub.com
This exploratory investigation studies the presence of journalists as advertising endorsers in
news or talk radio stations when a mention or testimonial is embedded within programme …
news or talk radio stations when a mention or testimonial is embedded within programme …
Radio mentions: An analysis of radio personalities and ethical behaviour (Spain)
S Perello-Oliver, C Muela-Molina - International Journal of Communication, 2017 - ijoc.org
Radio mentions (RM) are advertising messages read live by the presenters and coworkers
of radio programs. However, this type of commercial is expressly forbidden by the code of …
of radio programs. However, this type of commercial is expressly forbidden by the code of …
Unidentified advertising: Separating contents and radio owner responsibility
C Muela-Molina, S Perelló-Oliver… - European Journal of …, 2016 - journals.sagepub.com
This article analyses sound indicators as compulsory elements that separate information
content from commercial content in order to preserve the rights of consumers and following …
content from commercial content in order to preserve the rights of consumers and following …
[PDF][PDF] ¿ De quién es esa voz? Evolución de su presencia y uso por tipo de personaje en la publicidad radiofónica (2009-2016)
El presente trabajo analiza el uso de la voz en la publicidad radiofónica a partir de tres
objetivos concretos: cuantificar la presencia de los distintos tipos de voces; analizar la …
objetivos concretos: cuantificar la presencia de los distintos tipos de voces; analizar la …