Atmospheres are experiences of place involving transformations of consumers' behaviors
and emotions. Existing marketing research reveals how atmospheric stimuli, service …

This article explores consumers' experiences of place atmospheres through a study into
football matches, a context in which atmosphere is pertinent. While existing marketing …

This paper develops the Möbius strip as an 'ordering theory'(Sandberg and Alvesson, 2020)
that brings CCT studies into dialogue with mainstream marketing approaches. The aim is to …

Marketers recognize the contributions that consumer rituals make to their organizations.
They endeavor to have such contributions persist as they support consumers in enacting …

Atmosphere is a term often used in everyday life to describe how a consumption space feels
and has long been an important theme within marketing. There has been renewed interest …

Numerous consumption experiences have been conceptualized as rituals, comprising pre-
liminal, liminal, and post-liminal stages. While prior research has proposed interconnections …

Abstract Service-dominant (SD) logic holds that coordination mechanisms contribute to
value cocreation. This research explores everyday social interaction processes in Britain's …

The nature of prosumption is one of the most important areas of debate within the study of
contemporary consumer culture. David L. Andrews and George Ritzer highlighted how the …

Following earlier ethnographic research on experiential immersion in nature that probe
consumer responses to the poignant risks and tensions of the nature harmony paradox …

This chapter begins by introducing readers to the inspiration behind the Consuming
Atmospheres book. Readers are then taken on a journey through the past, present, and …