There is growing interest in diffusion models to represent the cognitive and neural processes
of speeded decision making. Sequential-sampling models like the diffusion model have a …

There are few behavioral effects as ubiquitous as the speed-accuracy tradeoff (SAT). From
insects to rodents to primates, the tendency for decision speed to covary with decision …

Sequential sampling models assume that people make speeded decisions by gradually
accumulating noisy information until a threshold of evidence is reached. In cognitive …

Parsing a cognitive task into a sequence of operations is a central problem in cognitive
neuroscience. We argue that a major advance is now possible owing to the application of …

The diffusion model is a commonly used tool to infer latent psychological processes
underlying decision making, and to link them to neural mechanisms based on reaction …

In theoretical accounts of perceptual decision-making, a decision variable integrates noisy
sensory evidence and determines action through a boundary-crossing criterion. Signals …

Analyzing brain states that correspond to event related potentials (ERPs) on a single trial
basis is a hard problem due to the high trial-to-trial variability and the unfavorable ratio …

Efficient information processing facilitates cognition and may be disrupted in a number of
neurodevelopmental conditions. And yet, the role of inefficient information processing and its …

We frequently need to make timely decisions based on sensory evidence that is weak,
ambiguous, or noisy resulting from conditions in the external environment (eg, a cluttered …

Background: In the past decade, marketing studies have greatly benefited from the adoption
of neuroscience techniques to explore conscious and unconscious drivers of consumer …