However, in the business world, it is not enough to be in this position, we have to be
competitive and number one, and one way to win the competition is to improve service …

The purpose of this study is to evaluate the comparison of customer loyalty levels between
conventional travel agents and travel agents that use digital strategies in their business …

There are several factors that can influence consumer satisfaction, namely service quality
and product quality. It is impossible to produce quality products and services without quality …

From the above definition, it can be concluded that quality is a quality standard where each
element is interconnected and can influence performance in meeting customer expectations …

Defines quality as fitness for use. This definition emphasizes the orientation towards fulfilling
customer expectations, quality is a measure to assess that a good or service has the desired …

Because services are intangible, it is difficult to evaluate the quality of the service so
consumers must consume the service first, who can then assess the quality of a service …

There are several factors that can influence consumer satisfaction, namely service quality
and product quality. Service quality is an effort to fulfill consumer needs and desires as well …

Abstract Service quality is an effort to fulfill consumer needs and desires as well as the
accuracy of delivery in keeping with consumer expectations. From the data above, it can be …

Abstract Service quality is the best matrix for evaluating consumer satisfaction in comparison
between expectations and perceptions of service. If not controlled, this can have a negative …

Abstract Service is an activity or benefit that one person can offer to another which is
essentially intangible and does not result in ownership of anything. The existence of very …