People's sense of being subject to digital dataveillance can cause them to restrict their
digital communication behavior. Such a chilling effect is essentially a form of self-censorship …

In the era of data-driven communication, managing one's online privacy is a necessary, yet
burdensome challenge. While individuals have concerns about firms' data collection …

Due to technological advancements, an increasing number of messages are personalized
through different sophisticated techniques, such as online behavioural advertising (OBA) …

Computational advertising (CA) is a rapidly growing field, but there are numerous
challenges related to measuring its effectiveness. Some of these are classic challenges …

Technological advancements have resulted in the availability and usage of consumer data
for digital advertising. This so-called reality of dataveillance may result in unintended ethical …

We examine the boundary conditions of online personalized advertising by investigating
when it is perceived as acceptable and when negative feelings predominate. We conducted …

Synced advertising is a relatively new strategy in which ads are personalized based on
concurrent media usage. The aim of this study was to explore whether the sequence in …

Technological developments have changed the advertising landscape by extending the
possibilities to collect, process, and share consumer data to optimize advertising. These …

On social networking sites, consumers disclose information about themselves which
advertisers use to personalize advertisements. The underlying assumption is that …

In this article we provide a primer for blockchain technology (BT) and explain ways that it has
been applied (or can be applied) to the field of advertising research and practice. We situate …