Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy

JL Saavedra Torres, A Bhattarai, A Dang… - Journal of Research in …, 2024 - emerald.com
Purpose This study examines the use of dark humor in brand-to-brand communications on
social media and its impact on consumers' brand perceptions. In particular, this study looks …

Organizational humor as making our work more meaningful: mediation by crafting job resources

N Turnalar-Çetinkaya, İN Keskin, G Bora, R İkan… - Humor, 2022 - degruyter.com
In the present study, we examined the impact of humor's positive functions on the perception
of a job's meaningfulness. We argued that liberating and stress-relieving humor act as job …

Fictional interaction in children's humorous narratives

L Timofeeva-Timofeev - The Pragmatics of Humour in Interactive …, 2023 - torrossa.com
This paper analyses the construction of fictional interaction in humorous narratives written by
children of 8, 10 and 12 years of age, as compiled in the CHILDHUM corpus. These …

Humour in trolley problems and other sacrificial dilemmas: killing is not funny at all

R Carron, N Blanc, E Brigaud - Cognition and Emotion, 2024 - Taylor & Francis
Three studies were designed to explore a major criticism of sacrificial dilemmas, namely that
their potential humorous aspects may distort moral decision-making. We collected moral …

Linguistic devices in traditional forms of Balinese humour

N Arnawa - Humour in Asian Cultures, 2022 - taylorfrancis.com
Humour is a long-standing oral tradition in Balinese language culture, particularly in relaxed
and intimate settings and also in popular entertainment. It is frequently expressed in various …

Suicide-memes as exemplars of the everyday inauthentic relationship with death

N Smith, S Linker - Death as Entertainment, 2023 - taylorfrancis.com
Depictions of death in media produced for young audiences are not limited to melodramas
or action films; there are frequent depictions of death in new media, often produced not only …

[HTML][HTML] Satirical Humor as Critics of Government through Eastern Indonesian Stand-Up Comedian

LH Sihombing - Profetik: Jurnal Komunikasi, 2022 - ejournal.uin-suka.ac.id
In Indonesia, Stand-up Comedy has become the most popular form of community
entertainment, resulting in the emergence of influential youth culture. Stand-up Comedy has …

How do extraverts process jokes? An event-related potential study on humor processing

LC Ku, YT Chang, HC Chen - Brain and Cognition, 2020 - Elsevier
Extraverts and introverts show different preferences for humor regarding different humor
types. However, few studies focused on the neurological underpinnings of the connection …

Phraseological manipulation as a humour tool in 8–12-year-olds' written narratives in Spanish (La desautomatización fraseológica como recurso humorístico en …

L Timofeeva-Timofeev - Studies in Psychology, 2021 - journals.sagepub.com
La desautomatización fraseológica (DFr) se define como una manipulación intencional y
reconocible de un elemento fraseológico para causar diferentes efectos comunicativos. La …

The effects of humorous posts on Twitter during a time of uncertainty: the case of Kuwait during the Coronavirus Pandemic

AA Dashti, HA Murad, AA Alkandari… - Southern …, 2022 - Taylor & Francis
This study examines the effects of humorous posts on Twitter during an uncertain time, such
as the Coronavirus pandemic, which brought panic globally. In Kuwait, many Twitter users …