The purpose of the current study, drawing on attribution theory, was to investigate
consumers' attribution process and its impact on their responses to a scandalized athlete …

Purpose Marketers and brand managers are subject to reputational crises when their
endorsers are involved in scandals. To effectively manage such crises, it is imperative to …

The purpose of this study is to empirically examine key factors (ie the type of athlete
transgression, the team's history with athlete transgression) within the SCCT framework in a …

Sport law knowledge is a vital component of sport management education and professional
preparation for those working in the sport and recreation industries. It has been more than …

While public relations professionals are beginning to utilize psychographic data for more
refined audience targeting methods, this study examines how elemental personality traits …

This chapter provides an overview of Situational Crisis Communication Theory (SCCT). It
reviews of previous literature that has examined sports-related crises is proffered to discuss …

Increasingly, a confluence of challenging global forces have precipitated sport sector
change. While responses vary, a discernible trend has been the growing extents to which …

This study examines the application of Benoit's Image Repair Theory (IRT) to the case of
Trevor Bauer, a professional baseball player whose career was impacted by allegations of …

본 연구는 해석 수준 이론의 핵심 개념인 심리적 거리 중 사회적 거리와 공간적 거리를
적용함으로써 비윤리적 사건에 연루된 운동선수에 대한 평가가 선수의 국적과 사건의 발생지에 …

This paper examines how consumers' exposure to news-media reports of an athlete's
negative off-field behaviour influences perceptions of a sporting team's sponsor. Stigma-by …