Elderly consumers in marketing research: A systematic literature review and directions for future research
H Berg, KT Liljedal - International Journal of Consumer Studies, 2022 - Wiley Online Library
This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …
body of marketing research about elderly consumers. By synthesizing, explicating, and …
[图书][B] The Routledge handbook of health communication
TL Thompson, R Parrott, JF Nussbaum - 2011 - api.taylorfrancis.com
Names: Thompson, Teresa L., editor.| Harrington, Nancy Grant, editor. Title: The Routledge
handbook of health communication/edited by Teresa L. Thompson, Nancy Grant Harrington …
handbook of health communication/edited by Teresa L. Thompson, Nancy Grant Harrington …
The state of public research on over‐the‐counter drug advertising
Purpose–The over‐the‐counter (OTC) drug market is highly competitive, and consumer
advertising is a prominent influence in OTC drug purchase and consumption. Given current …
advertising is a prominent influence in OTC drug purchase and consumption. Given current …
Segmentation by craft selection criteria and shopping involvement
B Hu, H Yu - Tourism management, 2007 - Elsevier
As in tourism shopping, this research investigated travellers' shopping-related beliefs and
behaviors of craft souvenirs. Tourism shoppers were segmented by their craft selection …
behaviors of craft souvenirs. Tourism shoppers were segmented by their craft selection …
Product category effects on external search for prescription and nonprescription drugs
WJ Kim, KW King - Journal of Advertising, 2009 - Taylor & Francis
This mail survey compares the information search process for prescription and
nonprescription drugs. Data were collected from 205 adults age 45 and older who used both …
nonprescription drugs. Data were collected from 205 adults age 45 and older who used both …
A qualitative study to understand over-the-counter medication use and decision-making among residents of senior-living communities
Introduction OTC medications are generally considered safe and convenient to use without
requiring a prescription. However, the safety of an OTC medication and the final health …
requiring a prescription. However, the safety of an OTC medication and the final health …
Media credibility and informativeness of direct-to-consumer prescription drug advertising
In this article, we report the results of a study conducted to determine consumer perceptions
of the media credibility and informativeness of direct-to-consumer prescription drug …
of the media credibility and informativeness of direct-to-consumer prescription drug …
Examining the conspicuousness and prominence of two required warnings on OTC pain relievers
The labeling of over-the-counter (OTC) drugs is critical to their safe and effective use, and
certain warnings are meant to be read at the point of purchase (POP). Examples include (i) …
certain warnings are meant to be read at the point of purchase (POP). Examples include (i) …
The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Creation of consumer value in drug retailing is influenced by the possibility of receiving
advice from trusted pharmacists. In Italy, recent reforms have guaranteed lower prices and …
advice from trusted pharmacists. In Italy, recent reforms have guaranteed lower prices and …
[图书][B] The impact of destination involvement on travelers' revisit intentions
B Hu - 2003 - search.proquest.com
Dramatic change occurred in the emphasis of travelers' purchase types. While the traditional
emphasis on sales maintains its status, repeat purchasing or repeat travel demonstrates …
emphasis on sales maintains its status, repeat purchasing or repeat travel demonstrates …