The present study investigates the impact of human capital capacity, human capital
knowledge, and human capital skills on organisational performance in the hospitality …

SME sector's success also depends on its employees' job satisfaction as satisfied
employees are likely to be more productive at the workplace and positively enhance SME …

Purpose This study aims to investigate the comprehensive conceptualization how digital
marketing and its adoption increase the productivity of small and medium-sized enterprises …

The study aims to estimate the possibilities of sustainable development, ensuring and
achieving the sustainable development goals (SDGs) in light of challenges caused by the …

Digital marketing has become an integral aspect of business operations. Small and Medium-
Sized Enterprises (SMEs) rapidly adopt digital marketing techniques because digital …

The huge development of technology has greatly affected human life. Recent technologies
are being used in all sectors. Artificial intelligence is a modern science that aims to create a …

The global outbreak of the COVID-19 epidemic has radically transformed people's daily lives
since the spring of 2020. In addition to the direct health consequences of the virus, the …

In this globalization era, banking institutions are facing competition in the marketplace. The
demands of the customers are changing immensely day by day. Integration and …

This study's objective is to examine the impact of employee innovativeness, readiness to
change, employee creativity, and learning capability on the financial performance of private …

The dynamism and continuous change aimed at competitive markets causes organizations
to diversify their tactics to obtain long-term competitive advantages and to achieve …