We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …

Technology enables a firm to produce a granular record of every touchpoint consumers
make in their online purchase journey before they convert at the firm's website. However …

We present an empirical framework for creating dynamic coupon targeting strategies for high-
dimensional and high-frequency settings, and we test its performance using a large-scale …

I estimate demand for auto insurance in the presence of two types of market frictions: search
and switching costs. I develop an integrated utility‐maximizing model in which consumers …

Choice in public services is controversial. We exploit a reform in the English National Health
Service to assess the effect of removing constraints on patient choice. We estimate a …

Firms typically use query-based search to help consumers find information/products on their
websites. We consider the problem of optimally ranking a set of results shown in response to …

We study the identification of the search method consumers use when resolving uncertainty
in the prices of alternatives. We show that the search method—simultaneous or sequential …

We propose a structural model of consumer sequential search under uncertainty about
attribute levels of products. Our identification of the search model relies on exclusion …

Online freelance marketplaces are websites that match buyers of electronically deliverable
services with freelancers. Although freelancing has grown in recent years, it faces the classic …

The last decade has seen marketing strategy evolve rapidly in three major directions, which
can be summarized in three Ds: digital, data-rich, and developing markets. The first D refers …