In recent years, the sharing economy (SE) has proliferated in various domains, causing a
shift from traditional consumption patterns. However, within the hospitality sector, studies …

The sharing economy (SE) represents a paradigm shift in resource consumption and
ownership while facilitating a promising path towards a more circular and sustainable future …

This study investigates the effectiveness of Vlogs as an advertising tool to promote the
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …

Purpose The purpose of this paper is to use the stimulus-organism-response (SOR)
paradigm to understand how the source characteristics of the local and foreign food …

Content marketing is becoming an important trend in the tourism industry and is attracting
the attention of many stakeholders. Previous studies have sporadically highlighted only …

This study aims to explore and ascertain the components of meal-sharing experiences with
local foods of international travellers. This study offers insights into the factors influencing …

Purpose This study aims to understand the components of the street food experiences of the
local-guided tour in the meal-sharing economy based on the online reviews of tourists who …

Research that conceptualizes tourist extraordinary experiences both from the structural and
anti-structural perspective is limited in the tourism literature. The purpose of this research is …

Gastronomic (food) tourism is crucial for visitation and destination choices. Thailand tourism
and its reputable cuisine can utilise the potential of online platforms as a channel to connect …

This research aims to demystify the links between meal-sharing experience, overall
satisfaction, and behavioral intentions (eg, re-purchase and word-of-mouth) based on social …