Purpose The hospitality and tourism industry is strongly influenced by new and immersive
technologies, such as augmented reality (AR), to enhance customer experiences across a …

Marketing plays an extremely significant role in the success of any business. In the
hospitality and tourism industry, marketing is a key tool to introduce various destinations to …

There are evidences that, tourist adopt Augmented Reality (AR) for purchasing tourism
products and services. Few holiday operators make this technology available for their …

With the growing demand for experience, technologies such as augmented reality (AR) have
been widely adopted across fields to increase individuals' interactive experiences. In …

This chapter analyses the conceptual understanding of visitor experience in a nature-based
tourism context with particular reference to augmented reality (AR) applications. Critical …

Recently tourism service industry is becoming one of the fastest growing industries in the
world that has a positive impact on global economy. Tourism service industry growth in …

Mobile applications (apps) in these days support tourists in many ways covering many facets
of tourism product and service demands. As a relevant example, Bangladesh has recently …

Research studies in tourism marketing and technology application suggest that the Diffusion
of Innovation Theory of Rogers (Diffusion of innovations. The Free Press, New York, 1962) …

Augmented Reality im Tourismus - Chancen – Risiken – Potentiale Page 1 Augmented
Reality im Tourismus Chancen – Risiken – Potentiale Bachelorarbeit im Studiengang …

Augmented reality (AR) offers an interactive experience of the real-world environment when
an object of the real-world is augmented by computer-generated perceptual information and …