Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda

CL Gomez‐Borquez, A Török… - … Journal of Consumer …, 2024 - Wiley Online Library
This systematic literature review (SLR) seeks to foster the presence of feminism and
women's diversity in advertising through a systematic, transparent, and rigorous framework …

Medyada toplumsal cinsiyet eşitsizliği: Bebek bezi reklamlarının incelenmesi

E Alabay - Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2023 - dergipark.org.tr
Bu araştırmada Türkiye'de satışı olan ve televizyonda reklamları bulunan bebek bezi
firmalarının reklamlarının hem görsel hem de dilsel öğelerinin toplumsal cinsiyet açısından …

The influence of cultural orientation on the entrepreneurial motivation of Chinese female returnee entrepreneurs—From the perspective of cultural integration

Y Zhang - Frontiers in Communication, 2023 - frontiersin.org
With the rapid development of China's economy, entrepreneurship plays an important role in
advancing social and economic development. Along with the wave of global …

Using photovoice research for advertising theory

S Rodgers, E Belobrovkina - Journal of Current Issues & Research …, 2022 - Taylor & Francis
This article overviews the photovoice method and proposes ways in which photovoice can
contribute to theory building in advertising. Although theory building using photovoice has …

“We're Not Gay One Month Out of the Year… We're Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, and LGBTQ+ Publics

S Goodman - 2022 - tigerprints.clemson.edu
LGBTQ+ visibility has increased in American society; moral acceptability of these identities
increased significantly over the last 20 years alone and several US Presidents deemed June …

Can I Just Be Me? Sexual Orientation and Allyship at Work

JH Stephenson - Allyship in Organizations: A Comprehensive Analysis …, 2024 - Springer
This chapter explores the vital role of allyship in promoting inclusivity for LGBTQ+
employees within organizations. It highlights the significance of understanding the unique …

Gender Preferences for Men and Women Advertising Models in Saudi Arabia

K Siddiqui, MA Alahmadi - Asian Journal for Public Opinion …, 2021 - koreascience.kr
Purpose: This research aims to examine gender preferences for men and women
advertising models in Saudi advertisements. Saudi Arabia is known as one of the most …

[PDF][PDF] Impacto do Sexo e da Orientação Sexual nas classes de Frequência de Compra de Produtos de Cosmética

LR Martins - 2024 - repositorio-aberto.up.pt
Nos dias de hoje, vivemos num mundo de mudanças, existindo um grande dinamismo na
maioria dos setores. Nesse seguimento, o mercado da cosmética tem, no decorrer dos …

[PDF][PDF] Treball de Fi de Grau

PC Garriga - ddd.uab.cat
Semana sí y semana también vemos como el futbol, aparte de ser noticia por el ámbito
deportivo, lo es por sucesos violentos, que no tienen nada que ver con el deporte, y que …

[PDF][PDF] DE PERCEPTIE EN MERKATTITUDE VAN VLAAMSE CONSUMENTEN TEN OPZICHTE VAN INCLUSIEVE MARKETINGCOMMUNICATIE

Y Yatto - libstore.ugent.be
Introduction. Today's society is more diverse than ever, and this diversity is expected to
continue growing. This presents both opportunities and challenges for the marketing …