This paper aims to figure out the potential impact of Big Data (BD) on Critical Success
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …

This article aims to review the literature on customer relationship management (CRM)
research. This review article analyses the trends in CRM research, popular research topics …

Abstract Customer Relationship Management (CRM) is a very important growing business
practice in today's environment. It is used for managing the interaction between a company …

The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of
customer satisfaction | Emerald Insight Books and journals Case studies Expert Briefings Open …

Purpose The purpose of this paper is to develop a comprehensive integrated model which
helps in explaining the impact of Customer Relationship Management (CRM) dimensions …

Like many other non-tech industries, container shipping services and operations have
recently started being digitalized through various digital products and technologies. Despite …

Purpose The study aims to investigate the effect of four customer relationship management
(CRM) dimensions, namely, customer orientation, customer relationship management …

As managers and academics increasingly raise issues about the real value of CRM, the
authors question its direct and unconditional performance effect. The study advances …

Purpose The purpose of this paper is to draw on the theory of servant leadership to examine
the influence of chief executive officer (CEO) servant leadership on firm performance in the …

Customer relationship management (CRM) is one of the most frequently adopted
management tools and has received much attention in the literature. From a company-wide …