Purpose Customer feedback is believed to provide an important retailer metric.
Notwithstanding, customer retention still presents a challenge in today's increasingly …

This paper analyzes the effects of market orientation and innovation on competitive
advantage and business performance. The method of collecting data is a designed …

Purpose The purpose of this paper is to examine the relationship between market
orientation, learning orientation and innovation; and second, assesses the role of …

While researchers have explored the relationship between customer orientation,
entrepreneurship and innovativeness with business performance in different organizations …

Purpose–One of the strongest convictions in marketing is that market orientation contributes
to firms' performance substantially more than alternative strategic orientations such as …

abstract Quantitative evidence drawn from a meta‐analysis of 56 studies (58 samples)
conducted in 28 countries reveals that market orientation is a generic determinant of firm …

The prominence of market orientation as a core organizational concept, as well as recent
discussions about its contributions and shortcomings, suggest that it is time to assess the …

While marketing analytics plays an important role in generating insights from big data to
improve marketing decision-making and firm competitiveness, few academic studies have …

Since 1990, market orientation (MO) has received considerable attention in the marketing
literature. Little research so far provides preliminary and useful information to facilitate good …

Purpose–The purpose of this empirical paper is to investigate internal marketing from a
behavioural perspective. The impact of internal marketing behaviours, operationalised as an …