The sewing machine was one of the first standardized and mass-marketed complex
consumer durables to have been diffused widely around the world before 1920. This global …

Selling under the Swastika is the first in-depth study of commercial advertising in the Third
Reich. While scholars have focused extensively on the political propaganda that infused …

L'ambition de cet ouvrage est de fournir au lecteur une orientation dans les travaux qui
envisagent la publicité en tant que phénomène communicationnel au carrefour entre …

This article discusses the interwar collaboration in the Nordic advertising industry in relation
to the literature on 'Americanisation'in advertising and business history. We argue that the …

Purpose–The purpose of this paper is to examine the presence and influence of US
advertising in Italy between the early 1950s and the mid-1970s. Design/methodology …

Purpose This paper aims to provide an insight into the emergence of the global advertising
industry by undertaking a comparison of the respective entries of the advertising agencies J …

This paper examines an antitrust case filed in 1945 by the United States Department of
Justice against the diamond cartel led by the South African firm De Beers. By the end of the …

Regulation Theory (RT) approaches have had considerable success in explaining how
social institutions have sustained capitalist regimes of accumulation in modern industrial …

R öling RW Small town, big campaigns. The rise and growth of an international advertising
industry in Amsterdam, Regional Studies. This paper presents an historical analysis of …

Purpose The purpose of this paper is to provide an advertising history of Tata Steel from its
inception in 1907 to 2007 when it completed 100 years of operation. The authors use …