This study examines the influence of consumer brand experience on their brand satisfaction,
brand trust and brand attachment in an African context. Five hypotheses are posited and in …

Brand communication, brand image and brand trust as antecedents of brand loyalty in
Gauteng Province of South Africa | Emerald Insight Books and journals Case studies Expert …

Cloud computing has become the buzzword in the industry today. Though, it is not an
entirely new concept but in today's digital age, it has become ubiquitous due to the …

A presentation of the Partial Least Squares approach to Structural Equation Modeling (or
PLS Path Modeling) is given together with a discussion of its extensions. This approach is …

Recent years have seen a considerable increase in the literature concerning the separate
areas of corporate social responsibility and corporate tax aggressiveness. However …

Partial least squares structural equation modelling (PLS-SEM) is becoming a popular
statistical framework in many fields and disciplines of the social sciences. The main reason …

The ecosystem services framework has enabled the broader public to acknowledge the
benefits nature provides to different stakeholders. However, not all stakeholders benefit …

In a dynamic global business-to-business (B2B) environment, innovation and marketing
appear crucial to providing supplier firms' positional advantage through the ability to create …

To make informed private label (PL) strategy decisions, retailers must understand the factors
influencing consumer's brand choices. Previous PL studies have investigated grocery …

Research relevant to the creation and development of luxury brands is a growing area in the
literature. Offering insight, previous research also contributes evidence of a lack of clarity …