The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
Many brands are now working on Instagram to promote, showcase their products and
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …
The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk
Purpose When a company practices greenwashing, it violates consumers' expectations by
deliberately deceiving them about their environmental practices or the benefits of their …
deliberately deceiving them about their environmental practices or the benefits of their …
Human versus virtual influencer: The effect of humanness and interactivity on persuasive CSR messaging
Virtual influencers (VIs) are computer-generated avatars whose purpose is to exert
influences on social media. The unique features of VIs have the potential to overcome …
influences on social media. The unique features of VIs have the potential to overcome …
Beyond a bunch of reviews: The quality and quantity of electronic word-of-mouth
SW Hung, CW Chang, SY Chen - Information & Management, 2023 - Elsevier
This work proposed an integrated model incorporating review quality and quantity to explore
the extent to which consumers adopt electronic word-of-mouth (e-WOM) information. A linear …
the extent to which consumers adopt electronic word-of-mouth (e-WOM) information. A linear …
Socially stigmatized company's CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives
Acknowledging the unique challenges of the socially stigmatized industry and the
substantial but varying impact of COVID-19 on business, this study examined how corporate …
substantial but varying impact of COVID-19 on business, this study examined how corporate …
Business types matter: new insights into the effects of anthropomorphic cues in AI chatbots
Purpose This paper aims to examine the relationships between anthropomorphic cues (ie
degrees of the humanized profile picture and naming) in artificial intelligence (AI) chatbots …
degrees of the humanized profile picture and naming) in artificial intelligence (AI) chatbots …
[HTML][HTML] Corporate social responsibility (CSR) and cognitive bias: A systematic review and research direction
Abstract Corporate Social Responsibility's (CSR) competitive advantage continues to
disappear rapidly due to embedded gaps in practice. Thus, managers and scholars are …
disappear rapidly due to embedded gaps in practice. Thus, managers and scholars are …
Should a luxury Brand's Chatbot use emoticons? Impact on brand status
Luxury brands are increasingly adopting chatbots for online customer service. But, little is
known about the role of adding design features such as emoticons on customers' luxury …
known about the role of adding design features such as emoticons on customers' luxury …
When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations
Applying the expectancy violation theory (EVT) to the sustainability communication context,
the main purpose of the study was to explore how publics respond to an organization whose …
the main purpose of the study was to explore how publics respond to an organization whose …
A crisis management model for marketing education: Reflections on marketing education system's transformation in view of the COVID-19 crisis
Our primary objective is to apply a crisis management model to marketing education in
distress due to the current COVID-19 pandemic. We use a strategic approach to managing …
distress due to the current COVID-19 pandemic. We use a strategic approach to managing …