Customer purchase behavior prediction in e-commerce: A conceptual framework and research agenda

D Cirqueira, M Hofer, D Nedbal, M Helfert… - … workshop on new …, 2019 - Springer
Digital retailers are experiencing an increasing number of transactions coming from their
consumers online, a consequence of the convenience in buying goods via E-commerce …

Identifying Application Areas for Machine Learning in the Retail Sector: A Literature Review and Interview Study

C Brackmann, M Hütsch, T Wulfert - SN computer science, 2023 - Springer
Abstract Machine learning (ML) has the potential to take on a variety of routine and non-
routine tasks in brick-and-mortar retail and e-commerce. Many tasks previously executed …

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

L Gao, B Marder, E Lacka… - Psychology & …, 2025 - Wiley Online Library
Mandatory sponsorship disclosure has reduced the value of influencer campaigns, as
consumers are astutely aware of their promotional nature. At the same time, influencers are …

Cross-sector application of machine learning in telecommunications: enhancing customer retention through comparative analysis of ensemble methods

M Afzal, S Rahman, D Singh, A Imran - IEEE Access, 2024 - ieeexplore.ieee.org
This work investigates the Supply chain evolution over diverse industries and forecasts a
telecom churn using a publicly available dataset, besides offering a thorough technique for …

Understanding faceted search from data science and human factor perspectives

X Niu, X Fan, T Zhang - ACM Transactions on Information Systems (TOIS …, 2019 - dl.acm.org
Faceted search has become a common feature on most search interfaces in e-commerce
websites, digital libraries, government's open information portals, and so on. Beyond the …

The impact of artificial intelligence along the customer journey: a systematic literature review

DW Schrotenboer - 2019 - essay.utwente.nl
With technology increasingly taking over our lives, people have gained the need for
meaningful experiences. Especially with the possibility of ordering almost any product you …

A comparison of machine learning classifiers for evaluation of remarketing audiences in e-commerce

H Ekelik, Ş Emir - Eskişehir Osmangazi Üniversitesi İktisadi ve İdari …, 2021 - dergipark.org.tr
In this study, user data of an e-commerce site operating in Turkey is examined. Users are
those who have visited the site before, that is, they are in the remarketing audience pool …

[PDF][PDF] Implementation of Placement Optimization in Electronic Commerce: Towards a Data Generation Method to Increase Forecast Elasticity.

M Hütsch, T Wulfert - PACIS, 2021 - researchgate.net
Electronic commerce involves data-rich business models that offer many application areas
for machine learning. In electronic commerce, retailers aim to optimize the product listing on …

Customer purchase prediction through machine learning

HS Seippel - 2018 - essay.utwente.nl
Due to today's transition from visiting physical stores to online shopping, predicting customer
behavior in the context of e-commerce is gaining importance. It can in-crease customer …

[PDF][PDF] A Structured Literature Review on the Application of Machine Learning in Retail.

M Hütsch, T Wulfert - ICEIS (1), 2022 - pdfs.semanticscholar.org
Machine learning (ML) has the potential to take on a variety of routine and non-routine tasks
in brick-andmortar and e-commerce. Many tasks previously executed manually are …