Customer purchase behavior prediction in e-commerce: A conceptual framework and research agenda
Digital retailers are experiencing an increasing number of transactions coming from their
consumers online, a consequence of the convenience in buying goods via E-commerce …
consumers online, a consequence of the convenience in buying goods via E-commerce …
Identifying Application Areas for Machine Learning in the Retail Sector: A Literature Review and Interview Study
C Brackmann, M Hütsch, T Wulfert - SN computer science, 2023 - Springer
Abstract Machine learning (ML) has the potential to take on a variety of routine and non-
routine tasks in brick-and-mortar retail and e-commerce. Many tasks previously executed …
routine tasks in brick-and-mortar retail and e-commerce. Many tasks previously executed …
Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion
Mandatory sponsorship disclosure has reduced the value of influencer campaigns, as
consumers are astutely aware of their promotional nature. At the same time, influencers are …
consumers are astutely aware of their promotional nature. At the same time, influencers are …
Cross-sector application of machine learning in telecommunications: enhancing customer retention through comparative analysis of ensemble methods
M Afzal, S Rahman, D Singh, A Imran - IEEE Access, 2024 - ieeexplore.ieee.org
This work investigates the Supply chain evolution over diverse industries and forecasts a
telecom churn using a publicly available dataset, besides offering a thorough technique for …
telecom churn using a publicly available dataset, besides offering a thorough technique for …
Understanding faceted search from data science and human factor perspectives
Faceted search has become a common feature on most search interfaces in e-commerce
websites, digital libraries, government's open information portals, and so on. Beyond the …
websites, digital libraries, government's open information portals, and so on. Beyond the …
The impact of artificial intelligence along the customer journey: a systematic literature review
DW Schrotenboer - 2019 - essay.utwente.nl
With technology increasingly taking over our lives, people have gained the need for
meaningful experiences. Especially with the possibility of ordering almost any product you …
meaningful experiences. Especially with the possibility of ordering almost any product you …
A comparison of machine learning classifiers for evaluation of remarketing audiences in e-commerce
In this study, user data of an e-commerce site operating in Turkey is examined. Users are
those who have visited the site before, that is, they are in the remarketing audience pool …
those who have visited the site before, that is, they are in the remarketing audience pool …
[PDF][PDF] Implementation of Placement Optimization in Electronic Commerce: Towards a Data Generation Method to Increase Forecast Elasticity.
M Hütsch, T Wulfert - PACIS, 2021 - researchgate.net
Electronic commerce involves data-rich business models that offer many application areas
for machine learning. In electronic commerce, retailers aim to optimize the product listing on …
for machine learning. In electronic commerce, retailers aim to optimize the product listing on …
Customer purchase prediction through machine learning
HS Seippel - 2018 - essay.utwente.nl
Due to today's transition from visiting physical stores to online shopping, predicting customer
behavior in the context of e-commerce is gaining importance. It can in-crease customer …
behavior in the context of e-commerce is gaining importance. It can in-crease customer …
[PDF][PDF] A Structured Literature Review on the Application of Machine Learning in Retail.
M Hütsch, T Wulfert - ICEIS (1), 2022 - pdfs.semanticscholar.org
Machine learning (ML) has the potential to take on a variety of routine and non-routine tasks
in brick-andmortar and e-commerce. Many tasks previously executed manually are …
in brick-andmortar and e-commerce. Many tasks previously executed manually are …