Consumer marketing strategy and E-commerce in the last decade: a literature review
A Rosário, R Raimundo - Journal of theoretical and applied electronic …, 2021 - mdpi.com
E-commerce is deemed as the sale and purchase of goods and services through the internet
in exchange for money and data transfer to complete the transactions. E-commerce is at the …
in exchange for money and data transfer to complete the transactions. E-commerce is at the …
Social media adoption in education: A systematic review of disciplines, applications, and influential factors
Employing social media applications for instructional activities has become a trendy topic,
with a relatively large number of studies published yearly. However, identifying the factors …
with a relatively large number of studies published yearly. However, identifying the factors …
The effects of e-commerce businesses to small-medium enterprises: Media techniques and technology
In light of the current pandemic of Covid-19, E-commerce and physical stores (brick and
mortar) have been impacted a lot. Facebook and Instagram means of social media however …
mortar) have been impacted a lot. Facebook and Instagram means of social media however …
Social media marketing: Comparative effect of advertisement sources
This study was conducted to conceptualise advertising value and consumer attitudes
towards advertisements. The research was developed to reveal the effect of the source of …
towards advertisements. The research was developed to reveal the effect of the source of …
Social networks marketing and consumer purchase behavior: the combination of SEM and unsupervised machine learning approaches
The purpose of this paper is to reveal how social network marketing (SNM) can affect
consumers' purchase behavior (CPB). We used the combination of structural equation …
consumers' purchase behavior (CPB). We used the combination of structural equation …
Employing the technology acceptance model in social media: A systematic review
N Al-Qaysi, N Mohamad-Nordin, M Al-Emran - Education and Information …, 2020 - Springer
A number of systematic reviews were conducted with respect to social media on the one
hand, and the Technology Acceptance Model (TAM) application, on the other hand …
hand, and the Technology Acceptance Model (TAM) application, on the other hand …
Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market
Despite a growing body of work on the impact of cultural orientation on consumers' attitudes
and behavior, research investigating the effects of individualism-collectivism in social media …
and behavior, research investigating the effects of individualism-collectivism in social media …
Brand strategies in social media in hospitality and tourism
Brand strategies in social media in hospitality and tourism | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …
journals Case studies Expert Briefings Open Access Publish with us Advanced search …
Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
The main objective of this study is to develop the scale items of consumers' attitudes toward
Facebook advertisements and to theorize consumers' attitudinal behaviour. To undertake …
Facebook advertisements and to theorize consumers' attitudinal behaviour. To undertake …
Social media as a marketing tool: A literature review
H Paquette - 2013 - digitalcommons.uri.edu
In today's technology driven world, social networking sites have become an avenue where
retailers can extend their marketing campaigns to a wider range of consumers. Chi (2011 …
retailers can extend their marketing campaigns to a wider range of consumers. Chi (2011 …