Purpose The purpose of this paper is to (1) characterize representational and
nonrepresentational images;(2) review the literature on representational and …

We suggest that text readability plays an important role in driving consumer engagement on
social media. Consistent with a processing fluency account, we find that easy‐to‐read posts …

Although more and more brands are partnering with virtual endorsers for marketing, little is
known about whether this approach benefits brands. Drawing on Entity-Referent …

In an effort to combat food waste, many firms have introduced rescue-based foods (RBFs),
which are made from ingredients that are safe to eat but would otherwise be wasted, often …

The past decades have witnessed an abundance of research on how consumers learn
about, evaluate, and adopt really new products (RNPs)—products that are hard to define …

Purpose An important reason for food waste is the rejection of ugly produce by consumers.
Most previous research has examined the absolute negative impacts of ugly produce on …

Research in management and organizational studies has emphasized the importance and
the double-edged nature of (a) typicality. Organizational objects that are atypical within a …

Evidence from four studies suggests that the moral opposition toward genetically modified
(GM) foods impedes the perception of their benefits, and critically, marketers can circumvent …

What motivates people to consume and engage with food media on social networks? We
adopt an evolutionary lens to suggest that the valence of people's affective state varies by …

New products are often extremely incongruent with expectations. The inability to make
sense of these products elevates anxiety and leads to negative evaluations. Although …