This article examines the proliferation of alt. health influencers during the COVID-19
pandemic. I analyse the self-presentation strategies used by four alt. health influencers to …

The rise of blogs and social media provide a public platform for people to share information
online. This trend has facilitated an industry of self-appointed 'lifestyle gurus' who have …

Eating healthily is widely understood as a key way for individuals to achieve and maintain
good health, but how people make sense of what healthy eating involves is more complex …

Food cultures are shaped by the ubiquity of digital photography. Embedded in social media
sites, such as Instagram, images of food are used in photographic exchanges to perform …

Purpose Despite the pervasiveness of teen-targeted food advertising on social media, little
is known about the persuasive elements (or power) found within those ads. This research …

Food is a profoundly political issue, with themes such as environmental sustainability and
ethics becoming increasingly important. These concerns have given rise to a new kind of …

Celebrity chefs might seem frivolous but they are part of the fabric of contemporary life in the
UK and elsewhere. Their high-profile media presence means they have a key role in …

This paper explores how ideological positions associated with food are construed
multimodally in Instagram posts produced by everyday social media users. Discourse about …

Disneyland is one of the most Instagrammed locations and its mediation reveals cultural
changes related to place and identity. Using a grounded approach to analyze the posts of …

The vegan population has risen significantly over the past decade, and is expected to
continue increasing. Social media are believed to have played a major role in such a rise …