When supply chain management (SCM) intersects with Big Data Analytics (BDA),
uncountable opportunities for research emerge. Unfortunately, how analytics can be applied …

As modern economies become predominantly service-based, companies increasingly
derive revenue from the creation and sustenance of long-term relationships with their …

One of the most important tasks in marketing is to create and communicate value to
customers to drive their satisfaction, loyalty, and profitability. In this study, the authors …

Purpose The purpose of this paper is to present the results of surveys conducted in the field
of level of e-commerce services quality. The criteria of quality of e-commerce services were …

An understanding of how to manage relationships with customers effectively has become an
important topic for both academicians and practitioners in recent years. However, the …

Customer loyalty presents a paradox. Many see it as primarily an attitude‐based
phenomenon that can be influenced significantly by customer relationship management …

It is increasingly apparent that the financial value of a firm depends on off-balance-sheet
intangible assets. In this article, the authors focus on the most critical aspect of a firm: its …

This study investigates whether and how customer-base concentration affects supplier firm
fundamentals and stock market valuation. I compile a comprehensive sample of supply …

In today's age of relational selling, a key challenge for salespeople is to determine the
degree to which their customer-oriented behaviors drive sales performance. Therefore, this …

The authors develop a framework that incorporates projected profitability of customers in the
computation of lifetime duration. Furthermore, the authors identify factors under a manager's …