Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

A Dark Pattern (DP) is an interface maliciously crafted to deceive users into performing
actions they did not mean to do. In this work, we analyze Dark Patterns in 240 popular …

Although much progress has been made in relating brain activations to choice behavior,
evidence that neural measures could actually be useful for predicting the success of …

This document aims to conduct a literature review in order to identify evolution and research
trends in the area of neuromarketing. To achieve this objective, a science mapping …

This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …

Emotional reactions to marketing stimuli are essential to tourist destination marketing, yet
difficult to validly measure. A neuromarketing experiment was peformed to establish whether …

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to
study the impact of advertising on brain regions and processes are scant and remain …

Background An uninterrupted channel of communication and control between the human
brain and electronic processing units has led to an increased use of Brain Computer …

Over the last decade, research methods aimed to explain and anticipate how effective
marketing campaigns are. However, most of the conventional techniques have failed. Since …