ABSTRACT Drawing on the “Technology Acceptance Model”(TAM) and “Elaboration
Likelihood Model,” this study explored the determinants of intention to use ChatGPT to …

E-wallets are one of the breakthroughs brought forth by the evolution of FinTech, which has
been accentuated by the global outbreak of COVID-19. Therefore, it is critical to comprehend …

Interior design industries have evolved to adopt advanced digital and interactive virtual
reality (IVR) technologies for promotion. Marketing using a platform with a virtual interior …

Purpose In recent years, there has been significant interest in adopting XR (extended reality)
technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail …

The application of virtual reality (VR) promises unique visitor experiences in museum
tourism; however, the underlying characteristics of the experiences still need to be well …

Immersive technologies strive to enhance users' digital experiences by enabling more
interactive, engaging, and realistic virtual environments. Despite the growing popularity and …

Precision medicine (PM) is an approach to healthcare that customizes treatment and
prevention strategies based on individual characteristics such as genetics, environment, and …

In recent years, online educational platforms have become an increasingly popular tool for
delivering online learning experiences. One such platform is the Tunisian educational …

Virtual reality (VR) stores are gaining popularity as they are highly interactive and enhance
the consumer experience, allowing consumers to browse, engage, interact, and potentially …

Consumers find it increasingly compelling to immerse themselves in the metaverse, a trend
that will likely continue. Although the metaverse has retailing potential, understanding …