[HTML][HTML] Current status of market mavens research: a literature review
Despite the growth of empirical evidence in this field, little review research exists that
assesses the theoretical aspects, marketing drivers, and consequences of market mavens …
assesses the theoretical aspects, marketing drivers, and consequences of market mavens …
Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations
The rise of social media has expanded the opportunities for brands to communicate with
their target audiences. In addition to mass communication and direct advertising, brands …
their target audiences. In addition to mass communication and direct advertising, brands …
Influencers as a Segment of Digital Marketing Communication–Generation Y Attitudes
V Vukmirović, M Kostić-Stanković… - … udruženja za marketing …, 2020 - ebooks.ien.bg.ac.rs
The aim of the research presented in this paper isto provide insights into marketing
communication changes induced by digital transformation and social media use …
communication changes induced by digital transformation and social media use …
[PDF][PDF] Indonesian millennials' behavior intention to online shopping through instagram
As the favored mobile application platform among young age, Instagram offers an attractive
features and more friendly to be used. Instagram is a social media that usually used for …
features and more friendly to be used. Instagram is a social media that usually used for …
Penggunaan Theory of Planned Behavior untuk Menganalisis Niat Perilaku Milenial dalam Belanja Daring melalui Aplikasi Instagram
Instagram adalah salah satu jenis media sosial yang populer digunakan oleh masyarakat,
khususnya kaum milenial. Selain digunakan untuk tujuan ajang pertemanan dan sosial …
khususnya kaum milenial. Selain digunakan untuk tujuan ajang pertemanan dan sosial …
Formal professionalization of early-stage social media “Influencers”—attitudinal drivers and their relation to personality traits
By seeking relationships with advertisers, actively posting social media users become
“influencers” in the sense of influencer marketing. As such, they combine content based on …
“influencers” in the sense of influencer marketing. As such, they combine content based on …
Social media celebrities as digital media entrepreneurs: Capturing an emergent phenomenon
C Kolo - Journal of Creative Industries and Cultural Studies …, 2019 - dialnet.unirioja.es
Previously unknown online users posting videos have recently achieved a kind of stardom.
Such “Social Media Celebrities”(SMC) are “influencers” impacting on content consumption …
Such “Social Media Celebrities”(SMC) are “influencers” impacting on content consumption …
Die Ökonomie sozialer Medien
C Kolo - Handbuch Soziale Medien, 2023 - Springer
Der Beitrag erläutert aufbauend auf dem Konzept der ökonomischen Wertschöpfung und
den charakteristischen Eigenschaften sozialer Medien deren Auswirkungen auf der Ebene …
den charakteristischen Eigenschaften sozialer Medien deren Auswirkungen auf der Ebene …
Social media
C Kolo - Handbook of media and communication economics: A …, 2022 - Springer
Abstract “Social media,” understood as applications based on digital, networked, and in
principle generally accessible technologies that are used socially to create, modify, or …
principle generally accessible technologies that are used socially to create, modify, or …
The Distribution and Translation of German Films in China (1949–1966)
H Jin - Contemporary German–Chinese Cultures in Dialogue, 2023 - Springer
The article analyses the distribution and translation of German films in China in the 17-year
period (1949–1966). Using such sources as archives, newspapers, memoirs, and extant …
period (1949–1966). Using such sources as archives, newspapers, memoirs, and extant …