The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect of …

Consumers are using social media platform to gain and share knowledge on brands. In the
virtual environment, consumers are exposed to various online reviews on brands that leave …

This paper presents a systematic literature review of the influence of online ratings and
reviews in consumer buying behavior with the purpose of finding out trends, themes …

The present study aims to develop and validate an appropriate scale for online shoppers in
the Indian context. In compliance with prior scale developmental studies on online shopping …

While diffusers of market information, their level of involvements and experiences in the
marketplace are essential to a market segment, a few empirical research have examined the …

The research undertaken investigates the effect of online reviews on purchase emotions of
young consumers with reference to National Capital Region of India. Quantitative aspects of …

Die Technologieentwicklung der heutigen Zeit rund um das Internet hat nicht nur eine starke
Bedeutung für den Handel, sondern auch für das resultierende Kundenverhalten. Produkte …

Consumers use social media to share their service experiences, positive and negative.
Some organizations lack strategies to respond to the negative comments, which can inhibit …

For years, word-of-mouth (WOM) has been credited with the ability to influence consumer
behavior. Studies have shown that consumers trust their social networks and consider them …

The vastness of the internet prevents most consumers to directly find what they need (the
exact time they need it) without the use of a search engine. Even then, though, most results …