The outbreak of the COVID-19 pandemic has strongly influenced consumers' habits and
behaviours, creating a more sustainable and healthier era of consumption. Hence, there is a …

When someone decides to buy organic food products trust plays a role. Consumers, in fact,
are neither supposed to have the appropriate knowledge to evaluate the characteristics of …

China is expected to become an increasingly important market for global organic food
producers. This study aims to obtain a new and deeper understanding of how various …

The present study aims to clarify how background factors influence consumers' intention of
purchasing organic food from individual, social, and information perspectives (ie, health …

The present study aims to explore an appropriate framework for explaining consumers'
purchase intentions toward green food in the Chinese context. An integrated green food …

Organic farming has become an important alternative to conventional farming, mostly
because of environmental sustainability issues, and has long-term positive benefits over …

The aim of the paper was to assess how consumers evaluate organic labeled fruits and to
what extent they are willing to pay a premium for fresh fruits with organic labels. A double …

Organic farming is one of the most developed and accepted production systems from the
aspect of sustainability. In this study, the Hungarian organic market was segmented on the …

Purpose This study aims to reveal the implications that trust, as a key driver of consumer
behaviour, might have on consumer acceptance of front-of-pack labels (FOPLs) and policy …

Purpose This research aimed to analyse the antecedents of green food purchasing
behaviour amongst Generation Y consumers in a developing country. More specifically, the …