Social media marketing is crucial to the development of internet celebrity restaurants.
However, there is a research gap on the relationship between social media types and …

Purpose The aim of this study is first, to investigate the relative effect of user-generated
content (UGC) and firm-generated content (FGC) on online brand advocacy, and second, to …

Purpose This systematic review aims to comprehensively explore the existing literature on
the use of corporate communication within the realm of social media. Design/methodology …

Purpose In this study, to investigate tourist mobility (ie hotel visits) during the COVID-19
pandemic, the authors developed three objectives with reference to protection motivation …

Improving customer satisfaction is the key factor in enhancing the core competitiveness of
hotels, as higher customer satisfaction can lead to long-term benefits such as a positive …

The social media revolution has significantly transformed marketing plans and practices in
the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve …

The digitalization of our daily lives has considerably increased the amount of digital (trace)
data on people's behaviors that are available to researchers. However, qualitative methods …

Purpose This study aims to investigate how user-generated content (UGC) and firm-
generated content (FGC) in social media affect attitudes toward halal tourism destinations …

In a social-media context, brands need to understand how to frame their messages, so that a
topic can be quickly recognized, promoting higher levels of user engagement. However …

Purpose This study analyzes the way that firm-generated content (FGC) was adapted in the
accommodation sector through hotel chains' Facebook posts at a time of crisis. Specifically …