Influence of Electronic Word Of Mouth (e-WOM), Hedonic Motivation, and Price Value On Consumer's Purchase Intention Using Social Commerce “TikTok Shop”

M Maulida, Y Sari, S Rohmah - 2022 Seventh International …, 2022 - ieeexplore.ieee.org
A part of e-commerce with the concept of collaboration between commercial and social
activities is called social commerce (s-commerce). TikTok Shop is a new feature …

Faktor-Faktor yang Mempengaruhi Minat Beli Terhadap Thrif Shopping di Kalangan Mahasiswa UINSU

NM Syahputri, M Marliyah - Jesya (Jurnal …, 2023 - jurnal.stiealwashliyahsibolga.ac.id
Tujuan dari dilakukannya penelitian mengenai faktor-faktor yang menjadi pertimbangan
pemilihan dan pembelian terhadap minat beli thrif shopping dikalangan mahasiswa UINSU …

Analisis Keputusan Pembelian Pada Pengguna Aplikasi Gojek Fitur GoFood

DL Destamar, L Aryani… - … Riset Nasional Ekonomi …, 2021 - conference.upnvj.ac.id
Penelitian yang dilakukan merupakan penelitian kuantitatif yang tujuannya untuk
melakukan analisis dan mengetahui pengaruh promosi, harga, dan kualitas layanan …

The Influence of E-Banking Service Quality, Marketing Communication, and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty (Survey on …

N Nurochani, E Jusuf, U Juju - Jurnal Manajemen Industri dan …, 2023 - jurnal.poltekapp.ac.id
The success of the performance of Bank Syariah Indonesia in East Priangan, West Java
(BSI), one of which will depend on the quality of marketing management carried out by BSI …

The Effect Of Service Quality And Price Perception On Repurchase Intention Through Customer Satisfaction Citilink Juanda Airport Surabaya

H Khuzaifah, IM Hendrati… - Jurnal Pamator: Jurnal …, 2023 - journal.trunojoyo.ac.id
This study aims to test the effect of service quality and price perception on repurchase
intentions through customer satisfaction as an intervening variable at Juanda Airport …

Facebook Live-streaming: How it affect the purchase intention of generation y in malaysia?

Y San Lim, TH Ng, WN Mohamad… - Journal of Business …, 2022 - e-journal.uum.edu.my
Today, people use social media for communicating and browsing the internet during their
spare time. Additionally, people are using social media as a means of leisure during their …

Strategi Pemasaran UMKM Sebagai Seller pada E-Marketplace (Studi pada Pelanggan Shopee di Indonesia)

GG Saputra, F Fadhilah - Media Bina Ilmiah, 2021 - eprints.untirta.ac.id
This study aims to analyze the influence of reputation, price, and information quality on the
purchasing decisions of Shopee e-marketplace customers in Indonesia. So, an effective and …

Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Produk Zorlien Led Yang Dimoderasikan Teknologi Internet (Studi Pada Mahasiswa di Universitas …

PA Azaria, NH Utami - Jesya (Jurnal …, 2022 - jurnal.stiealwashliyahsibolga.ac.id
This study aims to examine the effect of green marketing and brand image on buying interest
in Zorlien led products with internet technology as a moderating variable. This research was …

Pengaruh Brand Image Dan Digital Marketing Pt Prudential Life Assurance Terhadap Minat Beli Masyarakat Di Surabaya

NA Rahardjo - Jurnal Strategi Pemasaran, 2020 - publication.petra.ac.id
Brand image yang baik merupakan salah satu kunci penting yang mampu mendukung
kesuksesan suatu perusahaan, sebab pada saat ini cukup sulit untuk menemukan brand …

[引用][C] Menakar strategi govinda sport menyikapi perubahan perilaku konsumen dari konvensional ke online shopping

IWGG Putra, GS Darma - 2021 - Udayana University