Context Advanced social media tools have changed the way people communicate, share
content, interact, and collaborate. Nowadays, social media (SM) is becoming a valuable …

The growing presence of social media influencers (SMIs) is increasingly modulating
consumer behaviour in the travel industry. Trust is a vitally important topic in influencer and …

Abstract Social media and User-Generated Content contribute to the hospitality sector.
Consumers usually post reviews, suggestions, or judgements on hotel booking websites …

Tourism practices and destination decisions are more and more affected by the opinions of
trusted friends channeled through social media, and it is therefore of great interest to explore …

The outbreak of COVID-19 has boosted the significance of social media for tourism
destinations. Therefore, this study investigates how and to what extent the pandemic has …

Although value co-creation concept has captured much interest, especially in the tourism
and hospitality fields, limited empirical studies have been conducted to explore the …

Abstract Information and communication technologies are major drivers of change. Also in
tourism, businesses and entire destinations have to find new business models to stay …

Social media are transforming the tourism industry from its traditional pattern into an intense
informational pattern. Our study aims to investigate the causes underlying the use of user …

This study examined the impact of eco-brand, eco-label and social media on driving green
consumption intention in ecotourism destinations. The mediating influence of motivation and …

The study focuses on sources of user-generated content (UGC) in social media: strong-tie
sources, weak-tie sources, and tourism-tie sources and their effects on tourist satisfaction …