Green marketing mix: An example of its influences on purchasing decision

R Astuti, P Deoranto, MLA Wicaksono… - IOP Conference Series …, 2021 - iopscience.iop.org
The awareness of consumers about environment has been increasing considerably. The
green marketing mix is one of strategies for producers to meet the need of consumers. This …

Analisis Rantai Nilai Pada Usaha Rumahan Cuka Apel Hedjo

EV Aziz - Jurnal Komputer Bisnis, 2022 - jurnal.lpkia.ac.id
Abstrak Cuka Apel Hedjo adalah sebuah usaha rumahan yang memproduksi cuka apel
botolan yang berlokasi di kota Cianjur. Usaha ini masih tergolong baru (tahun 2020) …

THE EFFECT OF SALES PROMOTION, PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS OF MATIC HONDA MOTORCYCLES ON …

M Andrianata, S Supriyono… - Progress …, 2021 - proceedings.itbwigalumajang.ac.id
The type of research used is quantitative, taking a sample of 44 respondents, the data
collection method using a questionnaire. The analytical tool used is a questionnaire test …

Analisis Respon Konsumen Terhadap Strategi Bauran Pemasaran Farmasi (Marketing Mix) Di Apotek Prima Husada Sangatta Kabupaten Kutai Timur

TS Faridah, S Jubaidah - jurnal.stiksam.ac.id
Marketing mix strategy is a collection of marketing activities used to serve the target market.
The concept of marketing mix consists of 4P, namely product, price, place and promotion …

Analisis Pengaruh Marketing Mix Terhadap Keputusan Pembelian Di Cafe Tiga Tjeret Solo

C Yuliyantoro - 2014 - eprints.ums.ac.id
Tujuan penelitian ini adalah 1) Untuk mengetahui faktor marketing mix seperti product
(produk), price (harga), place (lokasi), dan promotion (promosi) yang mempunyai pengaruh …