Purpose The aim of this study is to determine the relationship between social media and
libraries in terms of marketing. The present research is to find out the factors and impact as …

The study examined the role of social influence process of subjective norm, image and
voluntariness on perceived usefulness of social media (PUSM) in private university libraries …

The focus of this study is to discover the use, purpose, importance and problems faced by
the library and information professionals in Bangladesh in marketing through social media …

The paper identifies the level of awareness among library staff in power sector organizations
about select social media applications and the frequency of use of those applications at their …

The rapid progress and development of social media and its associated tools have made
things easy for the library staff and library professionals. Social media is the fastest tool of …

THE EFFECTIVENESS OF WEB 2.0 IN MARKETING ACADEMIC LIBRARY SERVICES IN
NIGERIAN UNIVERSITIES: A CASE STUDY OF SELECTED UNIVERSIT Page 1 THE …

“I will build it and so they will come” is not an effective strategy for any business or business
function, Matthew Leopold tells us, and in this article, based on his presentation at the BIALL …

The chapter presents the symbiotic relationship between library services and social media
and its possible implications for the 21st century librarian. The 21st century librarian has …

The rapid progress and development of social media and its associated tools have made
things easy for the library staff and library professionals. Social media is the fastest tool of …

This paper investigated the need for the Delta State PolytechnicOtefe, library to reshape the
promotion techniques of her library's products and services for improved service delivery to …