The role of brand experience, brand resonance and brand trust in luxury consumption
Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …
economies. While some aspects of luxury consumption may be consistent across cultural …
A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis
The purpose of this study is to examine how scholarly research on luxury brand marketing
has evolved in the twenty-first century. This literature review focuses on 242 articles related …
has evolved in the twenty-first century. This literature review focuses on 242 articles related …
Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets
R Lavuri - International Journal of Emerging Markets, 2023 - emerald.com
Purpose In an emerging market, understanding shoppers' behavior in an online market is
essential to developing online retail strategies. This research study examines the effects of …
essential to developing online retail strategies. This research study examines the effects of …
Experience and attitude towards luxury brands consumption in an emerging market
Purpose Conventionally, consumers perceive luxury products as a means of displaying their
wealth and prosperity. Consumption of luxury products has usually been considered the …
wealth and prosperity. Consumption of luxury products has usually been considered the …
Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop
This research divides customers' on-site luxury shopping experiences into two stages—
before and after entering a luxury shop—and then examines the effect of specific customer …
before and after entering a luxury shop—and then examines the effect of specific customer …
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands: A mediation analysis
A Diamantopoulos, O Davydova… - Journal of Business …, 2019 - Elsevier
Building on the limited literature on consumer xenocentrism, this study investigates the route
through which the construct impacts consumers' purchase intentions for (a) domestic,(b) …
through which the construct impacts consumers' purchase intentions for (a) domestic,(b) …
Impact of materialism on purchase intention of sustainable luxury goods: an empirical study in India
Purpose This study aims to examine the impact of the three dimensions of materialism,
namely, possessiveness, envy and non-generosity along with attitude on the purchase …
namely, possessiveness, envy and non-generosity along with attitude on the purchase …
Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel
V Bhatia - Journal of Global Fashion Marketing, 2019 - Taylor & Francis
The purpose of this research is to investigate the e-compulsive buying habits and the
relationship between materialism, fashion interest and Internet addiction among Mumbai …
relationship between materialism, fashion interest and Internet addiction among Mumbai …
Investigation of luxury values in shopping tourism using a fuzzy-set approach
This exploratory study, based on 316 questionnaires completed by mainland Chinese
tourists in Hong Kong, investigates whether certain conditions are sufficient to motivate …
tourists in Hong Kong, investigates whether certain conditions are sufficient to motivate …
Psychological underpinnings of luxury brand goods repurchase intentions: Brand–self congruity, emotional attachment, and perceived level of investment made
J Kim, HM Joung - Journal of Global Scholars of Marketing …, 2016 - Taylor & Francis
This study unveils how affluent US consumers process, connect to, and invest various
resources regarding luxury brands. The study examines relationships of brand–self …
resources regarding luxury brands. The study examines relationships of brand–self …