Brand mascots are ubiquitous. They are much-loved by consumers. Many have been
around for a very long time. Tony the Tiger is sixty-three years old; Bertie Bassett is in his …

Myth-Mediated Branding | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search Myth-Mediated Branding Jack S. Tillotson …

Reducing nonpoint source pollution is a complex social dilemma involving externalities,
information asymmetries, and coordination problems. Using a laboratory experiment, this …

The purpose of this study is to explore the dimensions of Nordic regionality through
advertisement-based narratives of Finnishness. Building from theory on myth, this study …

This mixed-method research explores how the digitally native Generation Z relies on the use
of cognitive heuristics and heuristic information processing strategies to interpret and …

La comunicación entre las marcas y el cliente ha cambiado en los últimos años con el
incremento en el uso de plataformas de contenido audiovisual y redes sociales. Los …