The sharing economy: A comprehensive business model framework
The sharing economy is seen as an important building block for transitions to sustainability.
Although the sharing economy concept is widely used, comprehension varies about what …
Although the sharing economy concept is widely used, comprehension varies about what …
CRM in data-rich multichannel retailing environments: A review and future research directions
PC Verhoef, R Venkatesan… - Journal of …, 2010 - journals.sagepub.com
Many retailers have collected large amounts of customer data using, for example, loyalty
programs. We provide an overview of the extant literature on customer relationship …
programs. We provide an overview of the extant literature on customer relationship …
Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications
LD Hollebeek, K Macky - Journal of interactive marketing, 2019 - journals.sagepub.com
In a landscape of growing online consumer/firm interactions, digital content marketing
(DCM) which aims to foster consumers' brand engagement and trust, is on the rise …
(DCM) which aims to foster consumers' brand engagement and trust, is on the rise …
[HTML][HTML] A global perspective on the marketing mix across time and space
The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …
between a company and the marketplace. As such, it evolves together with the marketplace …
The digitalization of retailing: an exploratory framework
J Hagberg, M Sundstrom… - International Journal of …, 2016 - emerald.com
Purpose Digitalization denotes an on-going transformation of great importance for the retail
sector. The purpose of this paper is to analyse the phenomenon of the digitalization of …
sector. The purpose of this paper is to analyse the phenomenon of the digitalization of …
Integrating bricks with clicks: retailer-level and channel-level outcomes of online–offline channel integration
D Herhausen, J Binder, M Schoegel, A Herrmann - Journal of retailing, 2015 - Elsevier
This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …
integrating access to and knowledge about the offline channel into an online channel …
The impact of the multi-channel retail mix on online store choice: does online experience matter?
K Melis, K Campo, E Breugelmans, L Lamey - Journal of Retailing, 2015 - Elsevier
More and more grocery retailers are becoming multi-channel retailers, as they are opening
an online alternative next to their traditional offline supermarkets. While the number of multi …
an online alternative next to their traditional offline supermarkets. While the number of multi …
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh… - Journal of interactive …, 2010 - journals.sagepub.com
Mobile marketing, which involves two-or multi-way communication and promotion of an offer
between a firm and its customers using the mobile, a term that refers to the mobile medium …
between a firm and its customers using the mobile, a term that refers to the mobile medium …
Crafting integrated multichannel retailing strategies
J Zhang, PW Farris, JW Irvin… - Journal of …, 2010 - journals.sagepub.com
Multichannel retailing is the set of activities involved in selling merchandise or services to
consumers through more than one channel. Multichannel retailers dominate today's retail …
consumers through more than one channel. Multichannel retailers dominate today's retail …
The impact of dynamic presentation format on consumer preferences for hedonic products and services
Manufacturers and online retailers are readily availing themselves of new technologies to
present their merchandise using a variety of formats, including static (still image) and …
present their merchandise using a variety of formats, including static (still image) and …