The increase in the variety of channel formats, and the progression from single, to multi-,
then to omni-channel marketing has made shopping and buying more convenient for …

This chapter offers a comprehensive survey of the economic analysis of advertising. A first
objective is to organize the literature in a manner that clarifies what is known. A second …

Branding has emerged as a top management priority in the last decade due to the growing
realization that brands are one of the most valuable intangible assets that firms have. Driven …

Building strong brands has become a marketing priority for many organisations. The
presumption is that building a strong brand yields a number of marketing advantages. In this …

In this article, the authors study the role of a store brand in building store loyalty through a
game theoretic analysis. In a market in which a segment of consumers is sensitive to product …

Retailers introduce private labels in a category not only to gain profits directly from the
private label but also to use as a strategic weapon to elicit concessions from the national …

The authors develop and test a model of the key determinants of margins that retailers earn
on national brands and store brands. They particularly focus on the impact of store-brand …

Do price promotions generate additional revenue and for whom? Which brand, category,
and market conditions influence promotional benefits and their allocation across …

Discrete choice models of demand have typically been estimated assuming that prices are
exogenous. Since unobservable (to the researcher) product attributes, such as coupon …

This paper empirically investigates the determinants of retailers' pricing decisions. It finds
that competitor factors explain the most variance in retailer pricing strategy. Only in the cases …